It’s one thing to get users to download your app, but another to get them to keep using it. Source: Stonly What are the challenges with mobile app adoption? You should tailor mobile app onboarding to each user group. Importantly, it enables them to achieve the goal that led them to download the app in the first place.īy contrast, mobile app adoption is an ongoing, long-term retention process that involves helping customers make correct, regular use of your app and encouraging them to use more or newer features.
#Reduce app uninstall rates software#
Software adoption best practices like intuitive, guided onboarding boost user engagement by allowing people to get set up easily and find what they’re interested in. Onboarding is a one-time process that happens when users first download an app. Mobile app onboarding is an integral part of software product adoption, but they’re not the same thing. Source: Statista Is mobile app onboarding the same as mobile app adoption? Start a Free Trial Retention rate on day one and day 30 of mobile app installs worldwide as of August 2020, by category. Stonly adds an automated customer success layer to your mobile app with no dev work required. Looking for easy-to-use mobile app adoption software?
Retention is the holy grail for app developers-and it’s not easy to achieve. So why aren’t your customers using it as much as you hoped? You’ve invested time and money building and marketing your app.
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